Site analysis, programme and conceptual ideas. Looking at the contrasting atmospheres and activities of the bottom of the hill and the top and creating a programme which links the two, filling the void. Using the varying associations connected to wine (Sacred in religion and overindulged in Moulin Rouge area) as a way of connecting the two. Therefore creating pockets of space intergrated into the landscape which incorporate a wine and local produce market for locals, a wine production area, performance space and viewing platforms, as well as an urban retreat to 'cleanse people of sins.'